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Understanding the concept of strategy;
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Reflecting on the strategy planning parameters: aims, processes, governance, and quality standards;
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Using the knowledge to make sense of real organizations
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S1: Key concepts
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Strategy defined
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Strategy planning defined
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Strategy planning parameters
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Understanding the four aspects of visioning;
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Discussing visioning from a methodological point of view;
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Reflecting whether best practices could be transferable to other contexts.
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S2: Visioning
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Impact & mission;
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Values;
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Vision.
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Understanding the purpose of scanning resources, processes and capabilities, before starting to plan the strategy;
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Introduce a benchmarking tool – the SWOT analysis;
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Present new perspectives on capabilities and competitive advantages.
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S3: Internal environment scanning
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An adapted version of the VCAP model;
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SWOT analysis;
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New trends.
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The two main tools of external environment scanning: PESTEL analysis & the Porter’s 5 forces model;
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How to fine tune an information system into an early warning system;
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How to link environmental scanning to strategy, through the SWOT analysis.
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S4: External environment scanning
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PESTEL analysis;
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Porter’s 5 Forces Model;
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SWOT analysis.
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Understanding the difference between strategic and operational objectives;
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Integrating KPIs into the SMART formulation of objectives;
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Get familiar with the methodologies for choosing strategic objectives.
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S5: Aiming
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Strategic objectives & operational objectives;
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KPIs;
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Upstream planning, environmental syncing, value based planning.
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Introducing the notions of business model, competitive and growth strategy;
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Reviewing Blue Ocean as an alternative perspective on strategy;
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Introducing the concept of corporate theory as a foundation for growth.
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S6: Business modelling
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Business models and competitive strategies;
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Blue Ocean strategy;
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Growth strategies.
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Cascading the corporate strategy at department / functional area level;
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Build up the content of the operational business plan: operational objectives, initiatives, estimated resources, risks.
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S7: Business planning
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A view of the HR, marketing and Operations departments;
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Operational business plan at department level;
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Risk mitigation.
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Understanding the concept of scenarios;
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Understanding how companies can build scenarios;
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Understanding how scenarios can be used to test the strategy.
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S8: Testing through scenario planning
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To scenarios, through the game of chess;
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Scenarios and strategy;
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Algorithm for defining scenarios.
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Understanding the main processes involved in strategy monitoring and ex-post evaluation;
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Understand strategy as a living, evolving document.
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S9: Implementing and recalibrating strategy
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Monitoring Strategy Implementation;
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Evaluating strategy implementation.
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